The protagonist Kouda Saya is an ordinary high school girl who attends Kuchinari High School but has an allergy for good looking guys and is afraid of them. However with the help of her childhood friend she aims to win the “Kuchi-high Prince Collection”, a good-looking guy ranking competition within the school. The game features customization where the player can change the heroes' hair style, clothing, hat, glasses and accessories. The items are called "coordinate items" and there are various ones to collect throughout the game. The player can also change the heroes' personality. Each select-able boy character has 5 different personality types such as Ore-sama, Tsundere, etc. There are 15 types of happy ends in total. Event graphics differ according to the character’s look and different kinds of events take place depending on the personality of the character! Collected coordinate items and personalities can be carried over to the next playthrough. [Edited from Life is Just...]